UTM builder
Build links you can actually report on afterwards.
Free · No sign-up · Runs in your browser
If you run ads or a newsletter without UTM parameters, everything arrives in Analytics as 'direct' and you cannot tell which channel is working.
Quick presets
Your link
Source, medium and campaign are required.
Always write parameters in lower case with no spaces. Analytics treats Facebook and facebook as two different sources, which splits one channel across two rows in your reports.
How to use it
- Paste the URL you are sending traffic to.
- Pick a preset, or enter the source and medium yourself.
- Give the campaign a name you will still recognise in six months.
- Copy the link and use it in the ad or the email.
What to know
The tool lower-cases everything and replaces spaces. That is not tidiness: Analytics treats Facebook and facebook as two different sources, splitting one channel across two rows in your report.
Tell us briefly what you need. We reply within one working day — with concrete ideas, a timeline and a price.