Blog — SEO and web design in plain language

Blog

We write about the things we do every day — technical SEO, speed, and everything that decides whether a site brings in customers.

Local SEOGoogle

Local SEO: how to appear in the map for your town

For a business with an address, local SEO is worth more than national. Setting up the Google profile, what weighs in local ranking, and why reviews are half the job.

12 September 20268 min read

An AI answer above the organic results, and what is left beneath it.

AIOSEO

Google AI Overviews: what changes for your traffic

Google increasingly answers before showing your site. What that means for clicks, which pages lose most, and how to respond without panicking.

11 September 20268 min read

From ten blue links to one generated answer with cited sources.

GEOAI

GEO: getting cited by AI search, not just Google

ChatGPT, Perplexity and Google AI Overviews answer instead of listing links. What GEO is, how it differs from SEO, and what you can actually do about it today.

10 September 20269 min read

Hierarchy, contrast, spacing and the mobile view — the four foundations.

Web designUX

Web design: what makes a site good, beyond looking nice

A beautiful site that does not sell is an expensive business card. The four things that decide — hierarchy, contrast, spacing and the mobile view — with checks you can run today.

9 September 20269 min read

The three layers of SEO: technical foundation, content and authority.

SEOGuide

SEO for your website: what works, and in what order

SEO is not a list of tricks but three layers built on each other. Which order they go in, how long each takes, and how to spot who is selling you smoke.

8 September 202610 min read

A Cyrillic headline turned into a readable Latin URL.

SEOTechnical

Cyrillic URLs: what to do about them

Cyrillic URLs work, but they break when copied and look terrible in chat. Here is why, plus a generator that converts them using the official transliteration.

6 September 20265 min read

SEOContent

Title tags and meta descriptions: how not to get truncated

Google truncates on pixel width, not character count — which is why Cyrillic gets cut sooner. Here are the rules, and a tool to see your own result live.

5 September 20266 min read

What goes into the price of a website: type, languages, content, upkeep.

PricingWeb design

What a website costs in 2026 — with a calculator

The honest answer is 'it depends', but it depends on exactly six things. Here they are, with our real prices and a calculator so you can work it out yourself.

4 September 20268 min read

A Google result, the heading hierarchy, and internal linking.

SEOContent

On-page SEO: a practical 10-step audit of your own site

Before you think about backlinks, make sure the pages themselves are sound. A checklist you can work through yourself — from headings to internal linking.

1 September 20267 min read

Google's thresholds: LCP under 2.5s, INP under 200ms, CLS under 0.1.

SEOPerformance

Core Web Vitals: why speed decides your Google rankings

Three metrics determine whether Google considers your site fast. Here is what each one measures, what the thresholds are, and the most common reasons sites miss them.

18 August 20266 min read

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